People like your customers.
DTC brands, agencies and companies need people for ads, campaigns, product stories and more. Not every brief calls for a runway model. We connect you with everyday faces that fit your audience, your market and your brand.
Human Base / Authentic Talent Licensing
The platform behind the face.
Real people. Your brief.
Your next campaign needs people your audience recognises. We connect brands with everyday people and use AI to create individual model sedcards around your brief. Authentic identities, more creative range, agreed rights.
The collaboration
A real person. Built around your brand.
Sedcards made for your brief.
We start with a real person and their photos. With AI, we develop model sedcards tailored to your requirements: different outfits, settings and looks, grounded in that person's identity. You are not limited to an existing portfolio. The sedcard is developed around what your brand needs.
One identity. More possibilities.
Explore different creative directions from the same person rather than find someone new for every variation. AI lets us develop more looks from that human foundation. Your team or agency can build the campaign from the agreed sedcards and material.
A clear agreement.
The person agrees to how their identity may be used. Together we define the material, permitted AI variations, channels, territories and duration before commercial use. Access to a sedcard does not mean unlimited rights to someone's face.
Mission
Make authentic talent accessible. Make it scale with AI.
Benefits
Authentic faces.
Everyday people your audience can relate to. Selected for your brief, not limited to a traditional model look.
Individual sedcards.
AI-developed looks and settings around your brand's requirements. One real identity, more ways to explore your creative direction.
Ready for more.
Develop variations for different briefs, audiences and channels from an agreed human foundation, with usage rights defined for each engagement.
Vision
A world of creative possibilities. Based on real people.
More campaigns. More human variety.
Brands need fresh creative for more channels, audiences and markets. A fixed portfolio or another shoot for every new direction can limit what a team can explore. And polished agency looks are not always the people your customers relate to.
Human Base brings everyday people into that demand. AI allows us to develop brief-specific sedcards from their identities, opening up more creative possibilities without starting talent selection from scratch each time. Real people get a new route into modelling; brands get authentic talent that can grow with their creative needs.
Goals
Match your audience.
Find the authentic person who fits your customers and the story you want to tell.
Adapt to your brief.
Develop individual model sedcards instead of asking every brand to work with the same fixed portfolio.
Scale responsibly.
Use AI to expand creative range while keeping the person's identity and agreed boundaries at the centre.
The process
Share your brief.
Tell us who you want to reach, the people you need, the looks you imagine and where the work will appear.
Meet your talent.
Review suitable real people. Agree the scope with us and the talent before their identity is used.
Develop your sedcards.
We use AI to create individual model sedcards within the agreed scope. Your team builds the campaign from that foundation.
FAQ
Frequently asked.
Introductions
Start with a person.
Applications are not open yet. For an introduction, contact Human Base directly.
contact@humnbase.com